How not to miss being the TOP fashion on campus?

I’m sure every first-year student who comes to UW-Madison is ready to be as much of a star in the crowd as the lovely Badgers. Maybe you’ve got plenty of down jackets to get you through the long winter days, perhaps you’ve bought yourself new snow-proof boots, but never forget the “top” item of clothing Read More…

Does Alt-Wear Even Exist in Madison?

Ever pass by a cool alternative-dressed person on the street and wonder where in the heck in Madison can you find clothes just like them? Or interested in changing your look so you can stand out from the sea of Bucky merch and athleisure on campus? Well, I’m here to help introduce you to a Read More…

Eccentric Finds for Your College Closet

There is no better way to become that cool, fashionable, freshman on campus than snagging apparel from local thrift and vintage shops. Not only does this support small Madison businesses, but it also allows you to explore your own personal style. Browsing these stores will help you discover new fashion trends and find pieces that Read More…

Gearing Up for Game Day

Coming to a school like UW-Madison, spirit is the name of the game. Every Saturday, State Street is flooded with red and white as students prepare to “jump around” and cheer on the Badgers. Game day is thrilling, fun, and prideful; there’s truly nothing better than being decked out in Bucky face stickers and Wisconsin Read More…

Fashion on Campus

Transitioning from high school to College is a huge step in life. You now have a bit more freedom on deciding what you would like to wear and what clothes you want to buy more than when you were back home with your parents. How do you know what to prepare for as you enter Read More…

Fashion Tips: Standing out in a Crowd 

With a student body of over 40,000 students here at Madison, it is difficult for anyone to be unique. In order to not be perceived as “basic”, it is important to wear clothing items that show your originality and brilliance. These simple tips can help you establish a sense of style catered to you, putting Read More…